Clear-Cut Programmatic Solutions
Simplifying ad tech for easy implementation.
A single platform for planning, executing, measuring, and reporting across OTT, Streaming TV, OLV, Display, Audio, Walled Gardens, and Digital Out of Home.
One Platform. Every Channel. Simplified.
Premium Inventory
Utilize all the best supply libraries the internet and walled gardens have to offer.
Supply Path Transparency
Enjoy full visibility and control over how your media is being implemented.
Streamlined Workflow
Access multiple supply sources to plan, execute, and report on your digital through a single login.
Systems Interoperability
Get an integrated, streamlined workflow that meets your advertising needs.
Comprehensive Platform Management Solutions
The Industry’s One and Only Omni-Platform Forecasting Tool
Confidently and accurately forecast available inventory while taking win-rate, custom audience segments, tailed publisher lists, and more into account.
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Easily Activate Campaigns
Simplify your process while using the tools needed to launch your latest campaign.
Interactive Pacing Screen
Monitor and review campaign delivery in real time, complete with advanced filtering tools to view only the information needed and ensure all campaigns are performing at their best.
Pixel Management Resource
Create pixels easily for your advertisers for optimal performance tracking and making sure pixels are in the right place and firing as intended.
Dynamic Reporting Dashboard
View critical campaign analytics with simple, customized views like audience, inventory, creative, and more.
About Us
Cunningham Digital Services is owned and controlled by Cunningham Broadcasting Corporation, an independent television broadcast company that, together with its subsidiaries, owns and/or operates 20 television stations in 18 markets across the United States.
Leadership Team
Michael Anderson
President And CEO
Michael Anderson is president and chief executive officer of Cunningham Digital Services and Cunningham Broadcasting Corporation. He oversees the operations of numerous television stations with decades of experience. Michael is a graduate of Cornell University and received his MBA from the Columbia Business School. Prior to business school Michael was a Lt. in the US Navy.
Matt McCarthy
COO
Matt McCarthy is COO of Cunningham Digital Services and serves as general manager for WTAT-TV Charleston, SC and WATM-TV/WWCP-TV in Johnstown, PA. Matt has more than 25 years of broadcast sales experience and 17 years of broadcast management service, and he has been instrumental in bringing in new revenue streams in the digital space for Cunningham Broadcasting for the past 10 years.
Lisa Asher
CFO
Lisa Asher is the chief financial officer of Cunningham Digital Services and Cunningham Broadcasting Corporation, managing the financial operations of the company. Lisa brings more than 20 years of accounting and financial reporting experience in the broadcast industry. Lisa began her career as a public accountant at PriceWaterhouse and is a CPA. Lisa is a graduate of The George Washington University.
One Platform. Every Channel. Simplified.
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